Featurely, Inc. ("Featurely," "we," "us," or "our") is committed to protecting your privacy and being transparent about our use of cookies and similar tracking technologies. This Cookie Policy explains what cookies are, how and why we use them on our website and platform, and your choices regarding their use. It is designed to complement our Privacy Policy and Terms & Conditions, and together these policies reflect Featurely's privacy-conscious approach. By using Featurely's services or website, you agree to the practices described in this Cookie Policy.
Cookies are small text files stored on your device (computer, smartphone, tablet) when you visit a website. These files allow websites to recognize your device and remember certain information about your visit, such as your preferences or login status. Cookies and similar technologies (like local storage, pixels, or web beacons) serve various purposes, from enabling core site functionality to helping us analyze usage patterns. In this policy, we refer to all of these technologies collectively as "cookies." Cookies can be first-party (set by Featurely's website) or third-party (set by external services we integrate). They can also be session cookies (temporary, erased when you close your browser) or persistent cookies (remaining on your device for a set period or until you delete them). Below, we describe the categories of cookies that Featurely uses and their purposes.
We use cookies to make our site work efficiently, to understand and improve how our services are used, and to enhance your experience. The types of cookies Featurely currently uses are:
Strictly Necessary Cookies: These cookies are essential for the website and platform to function properly. They enable core features such as user authentication, security, and network management. Without these cookies, services you request (like logging into your account or adding items to a dashboard) cannot be provided. These cookies do not gather information about you for marketing purposes; they are only used for basic operations of the site.
Analytics Cookies (Performance Cookies): These cookies help us collect information about how visitors use our site and services, so we can measure and improve performance. For example, we may use Google Analytics or similar tools to understand aggregate usage statistics—such as which pages are visited, how long users stay, and how they interact with our platform. The information collected by analytics cookies is typically aggregated or pseudonymized, meaning it does not directly identify you. Analytics cookies allow us to identify trends and user needs, helping improve website functionality and user experience. (Note: In jurisdictions where required, we treat these as non-essential cookies that will only be set with your consent.)
Functional Cookies: These cookies remember your preferences and settings to provide enhanced, personalized features. For instance, functional cookies may keep you logged in during your session or remember interface customizations (like language or display settings) so you don't have to re-enter them each visit. They make using Featurely more convenient and tailored to you. While not strictly necessary for basic service, these cookies are important to delivering a smooth user experience. If you disable them, some of our service's convenience features may not work as intended.
Advertising/Targeting Cookies: These cookies are used to track browsing habits and personalize ads and marketing content based on your interests. Currently, Featurely does not use any advertising or targeting cookies on our site. We do not serve third-party ads or share cookie data for advertising purposes at this time. However, we anticipate that in the future we may introduce cookies or similar technologies for marketing, personalization, or third-party advertising. If and when we decide to use advertising/targeting cookies, we will update this Cookie Policy and ensure all required legal measures are in place. This means we would obtain any necessary consents (for example, showing a cookie consent banner for advertising cookies) and provide you with clear options to opt out, in accordance with applicable laws. We are committed to not using targeting cookies without proper user notice and control. (Until such changes occur, any cookies in use are solely those in the above categories of strictly necessary, analytics, or functional.)
In summary, Featurely uses cookies and similar technologies to: enable essential site functions, secure our platform, remember your preferences, analyze site traffic, and (in the future) possibly provide personalized content or advertising. For example, strictly necessary cookies allow you to log into your account and navigate pages securely, functional cookies might remember that you prefer a dark theme, and analytics cookies tell us which features are most popular so we can improve them. Any future advertising cookies would help deliver relevant promotions to interested users. Importantly, we do not use cookies to collect sensitive personal data, and we do not sell the information collected by cookies to third parties. Cookies that involve personal data (like an analytics cookie that logs an IP address) are handled in accordance with our Privacy Policy and with respect for your privacy rights. Some of the cookies on our site are set by third-party service providers acting on our behalf. For instance, as noted, we may use Google Analytics (a third-party analytics service) which sets its own cookies to gather traffic information. Any third-party cookie usage on Featurely's site is only for the purposes we've outlined, such as analytics, and not for independent use by those third parties (we do not allow third-party providers to use our data for their own advertising purposes without your consent). We periodically review the cookies and trackers in use to ensure they remain aligned with this policy and our business needs.
Your privacy and control over your data are important to us. You have the right to choose whether to accept or reject certain cookies, apart from those that are strictly necessary for our site's core functionality. Below, we explain how you can manage your cookie preferences and outline the rights you have under privacy laws like the GDPR and CCPA.
Cookie Consent (GDPR – EU/EEA Users): If you are in the European Union (or a jurisdiction with similar laws), we will obtain your consent before setting non-essential cookies (such as analytics or functional cookies) on your device. This may be done via a cookie banner or pop-up when you first visit our site, allowing you to accept all, reject non-essential cookies, or customize your preferences. Even after you consent, you have the right to withdraw consent at any time. For example, you might clear cookies from your browser or use our website's privacy settings (if available) to revoke consent for analytics/functional cookies. We will not load those cookies again unless you consent anew. Featurely aims to comply with the EU ePrivacy Directive and GDPR requirements by providing clear information and control options for users regarding cookies.
California Residents' Rights (CCPA/CPRA – U.S. Users): If you are a California resident, you have specific rights under the California Consumer Privacy Act (as amended by the CPRA) regarding personal information, which can include data collected via cookies. Notably, you have the right to opt out of the sale or sharing of your personal information. Featurely does not sell your personal information, and we do not share it for cross-context behavioral advertising (targeted advertising) as defined by California law at this time. This means we currently do not use cookies that "sell" data in the traditional sense. If in the future we introduce advertising or targeting cookies that involve selling or sharing personal information, we will provide a clear "Do Not Sell or Share My Personal Information" link or mechanism on our website, as required by the CCPA/CPRA. California residents would then be able to opt out of any sale/sharing of data via that mechanism. Additionally, we will honor authorized opt-out preference signals (such as a Global Privacy Control (GPC) signal from your browser) as a valid opt-out request, to the extent required by law. We also confirm that we do not discriminate against users who exercise their privacy rights. In practice, this means that if you choose to decline non-essential cookies or opt out of any future data sharing, we will not deny you our services or provide a lesser experience (aside from any limited functionality inherent in disabling certain cookies, such as needing to log in manually without a "remember me" cookie). Your access to Featurely will remain available under the same terms and quality.
Other Regions and Laws: Featurely strives to comply with all applicable privacy and data protection laws in the jurisdictions where we operate. Our cookie practices are designed to accommodate requirements of laws such as the GDPR (European Union), CCPA/CPRA (California, USA), and similar frameworks that govern cookies and online tracking. For example, if other U.S. state laws or international regulations provide users with rights to limit certain cookie use or require certain disclosures, we will take the necessary steps to comply. We continually align our cookie usage with evolving legal standards and guidance. If you have any questions about how we meet the requirements in your region, please contact us as described below.
Browser Settings: In addition to any options we provide on our site, you can manage cookie preferences through your web browser settings at any time. Most browsers allow you to view what cookies are stored, delete cookies, and set preferences for how cookies are accepted. For example, you can typically configure your browser to block all cookies, block only third-party cookies, or notify you when a website wants to set a cookie. You can also delete cookies that have already been set. Please note that if you disable or delete cookies, some features of the Featurely website or platform may not function correctly or as smoothly as intended. For instance, if you block strictly necessary cookies, you might not be able to log in or use certain secure areas of the site, and if you block functional cookies, your preferences may not be saved (requiring you to re-enter information or login credentials more frequently). If you use multiple browsers or devices, remember that you will need to adjust settings on each browser/device to fully opt out. Also, your cookie settings (whether via our site or your browser) are typically stored in a cookie – so if you clear all cookies, that might remove an opt-out preference and require you to set it again.
Opt-Out Tools: Where applicable, we support the use of additional privacy tools. If we use analytics cookies like Google Analytics, you can opt out of Google Analytics data collection by using the official Google Analytics Opt-Out Browser Add-on, or by using our own opt-out mechanisms provided on the site (if available). Similarly, if in the future we use advertising cookies, users will be able to opt out of targeted ads through industry opt-out pages or through our provided controls. We will provide instructions at that time to make it easy to opt out of any new cookie categories we introduce. We also respect "Do Not Track" or global privacy signals to the extent required by law, as mentioned above, treating them as a valid request to disable non-essential cookies.
We may update this Cookie Policy from time to time to reflect changes in our cookie practices, the law, or for other operational reasons. For example, if we start using a new type of cookie, or if legal regulations change, we will revise this policy accordingly. When we make changes, we will post the updated Cookie Policy on our website with a new "Effective Date" (and/or "Last Updated" date) to let you know it has been modified. If the changes are significant, we may also provide additional notice to you of the update (such as via a banner on our site or an email notification, consistent with how we handle policy updates as described in our Terms & Conditions or Privacy Policy). We encourage you to review this Cookie Policy periodically to stay informed about how Featurely is using cookies. Your continued use of our website or services after any update constitutes your acknowledgement of the changes, to the extent permitted by law.
Your trust is important to us, and we welcome any questions or concerns about this Cookie Policy or Featurely's use of cookies. If you have questions about how we use cookies, or if you need help managing your cookie preferences, please contact us. You can reach our privacy team by email at privacy@featurely.com. We will respond to your inquiries as promptly as possible. Additionally, for general information about our data privacy practices or to exercise any of your rights under this policy, you may refer to our Privacy Policy or include your request in your message to our privacy contact. Thank you for reading our Cookie Policy. Featurely remains committed to handling your data responsibly and protecting your privacy while delivering a high-quality, innovative service.
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