Privacy Policy

Introduction

Featurely, Inc. ("Featurely," "we," "us," or "our") is committed to protecting your privacy and handling your personal information with care. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you use our AI-powered SaaS platform for synthetic user testing and behavioral simulations. It also explains your rights and choices regarding your personal data and how you can exercise them.

We adhere to the California Consumer Privacy Act (CCPA) and maintain compliance with SOC 2 standards to ensure robust data security and privacy controls. We also design our practices to align with the principles of the EU General Data Protection Regulation (GDPR) and ISO 27001, to be forward-compatible with future regulatory compliance goals.

By using Featurely's website and services ("Services"), you agree to the practices described in this Privacy Policy.

Scope

This Privacy Policy applies to personal information processed by Featurely through your use of our Services, including our websites, platform, and related online services. It covers information provided by you, information collected automatically (such as through cookies), and information obtained from third parties.

This policy does not apply to any third-party websites or services that we do not control, even if linked to or integrated with our Services. We are not responsible for the privacy practices of those third parties.

Information We Collect

We collect various types of information in order to provide and improve our Services. This includes:

• Personal Information: When you create an account or use Featurely, we collect personal identifiers and contact details such as your name, email address, and account login credentials. We may also collect your organization or company name and any profile information you choose to provide.
• Billing Information: If you purchase a subscription or paid feature, our third-party payment processor (e.g. Stripe) will collect your payment card details and billing address on our behalf. We do not store full credit card numbers or payment account numbers on our systems.
• User Content (Uploaded Data): Our platform allows you to upload or submit documents, designs, prototypes, or other content for synthetic user testing. We do not access or use your uploaded content for any purpose except to provide the Services at your direction.
• Metadata and Usage Data: We automatically collect certain technical data and usage information when you interact with our Services, including IP address, device and browser type, operating system, pages accessed, and interaction timestamps.
• Cookies and Tracking Information: Featurely uses cookies and similar tracking technologies to enhance your experience, including strictly necessary cookies, analytics cookies, and functional cookies. We do not currently use cookies for advertising.

How We Use Your Information

We use the collected information for the following purposes:

• To Provide and Improve the Service: We process your personal information and uploaded content to operate the Featurely platform, run synthetic user tests, generate behavioral simulation results, and develop new features.
• To Communicate with You: We use contact information to send service-related communications such as confirmations, invoices, technical notices, updates, and security alerts. You can opt out of marketing emails at any time.
• To Ensure Privacy and Compliance: Featurely's AI-driven synthetic personas are designed in a privacy-first manner that does not use real user data. Our use of your information is aligned with CCPA compliance obligations.
• To Facilitate Payments: We use billing and transaction data to process payments and manage subscriptions through our third-party payment processor.
• For Security and Fraud Prevention: We use information to monitor for suspicious or fraudulent activity and to detect, prevent, and respond to potential security incidents.
• To Comply with Legal Obligations: We may use or disclose your information as necessary to comply with applicable laws, regulations, legal processes, or enforceable governmental requests.

How We Share Your Information

We do not sell your personal information to data brokers or third parties for their own marketing purposes. We only share your information in the following circumstances:

• Service Providers: We share personal information with third-party companies that provide services on our behalf, including hosting, cloud infrastructure, analytics, email delivery, customer support, and payment processing. These providers are contractually bound to protect your data.
• Business Partners: If Featurely offers integrations you choose to use, we will share data at your direction with those partners as needed.
• Analytics and Tracking: We may share certain limited data with analytics services to help us understand platform engagement.
• Legal Compliance and Protection: We may disclose your information to government authorities if required by law or legal process.
• Corporate Transactions: Your information may be disclosed or transferred as part of a merger, acquisition, or sale of company assets.
• With Your Consent: In situations not covered above, we will share your personal information only if you have authorized it.

Your Rights and Choices

You have important rights regarding your personal information:

• Right to Access: You may request a copy of the personal data we hold about you.
• Right to Correction: If any of your personal information is inaccurate or incomplete, you have the right to request correction.
• Right to Deletion: You have the right to request deletion of your personal information, subject to certain exceptions.
• Right to Data Portability: You can request a copy of personal data in a structured, commonly used, machine-readable format.
• Right to Opt-Out of Sale/Sharing: Featurely does not sell personal information. If this ever changes, we will provide a clear opt-out method.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.
• Right to Restrict or Object: If applicable under GDPR, you may restrict certain processing or object to processing based on legitimate interests.

To exercise your rights, contact us at privacy@featurely.ai. We will respond within the timeframe required by law (generally within 30 days).

User Content and Synthetic Personas — Important Information

• Fictional Nature of Synthetic Personas: All personas generated by Featurely's AI are entirely fictional and do not correspond to any real individuals. Outputs should not be interpreted as real user feedback or factual data about real people.
• AI Model and Data Retention Disclosure: Featurely's AI models do not train on or retain knowledge from user-uploaded content. Simulation outputs are generated statelessly. Featurely does not use retained customer data to train global models or personalize synthetic personas across accounts.
• Confidential Information in Content: While we implement strong security controls, you maintain control over what you upload. Please refrain from uploading highly sensitive information that is not necessary for testing purposes.
• AI Ethics and Human Oversight: We do not use your personal information to train our AI models in any way that would compromise your privacy. We incorporate human oversight to ensure outputs remain respectful and unbiased.

Data Retention

• User-Uploaded Content: Stored while your account is active. Deleted content is purged from all backups within 30 days.
• Account Information and Metadata: Retained for 90 days following account deletion, then erased or anonymized.
• Financial and Transaction Records: Retained for 7 years as required by tax and accounting regulations.
• Legal Obligations and Disputes: Information may be retained longer if required to comply with legal obligations or resolve disputes.

Data Security

Featurely takes the security of your data seriously. Our measures include:

• Encryption: All communications are encrypted using HTTPS/TLS. Sensitive data is stored in encrypted form.
• Access Controls: Role-based access controls, authentication checks, and regular audits limit access to personal data.
• Network & Application Security: Firewalls, intrusion detection, regular patching, and penetration testing.
• SOC 2 Compliance: Our controls meet SOC 2 Trust Services Criteria for security, availability, and confidentiality.
• ISO 27001 Readiness: We are aligning with ISO 27001 standards and pursuing formal certification.
• Monitoring and Testing: Continuous monitoring, security assessments, and an incident response plan.

International Data Transfers

Featurely is based in the United States. If you are located outside of the U.S., your information will be transferred to and processed in the U.S. We rely on EU-approved Standard Contractual Clauses (SCCs) and other legal mechanisms to legitimize international transfers. Any third-party service providers processing data internationally are required by contract to provide comparable protection.

Children's Privacy

Our Services are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13 years of age. If you believe we might have any information from a child under 13, please contact us immediately.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by posting a notice on our website or by email. Your continued use of the Services after changes constitutes acceptance of the updated terms.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: privacy@featurely.ai

Governing Law

This Privacy Policy and any disputes related to it or our handling of personal information are governed by the laws of the State of California, U.S.A., without regard to conflict of law principles. By using our Services or providing us with your information, you acknowledge that this Privacy Policy is subject to California law. We also adhere to applicable federal U.S. privacy laws and regulations. If you are a user located outside of California or the U.S., please note that by using Featurely, you are agreeing that California law will apply to any issues that arise relating to privacy or data protection, except where otherwise required by local law.

‍ We appreciate the trust you place in Featurely to handle your information. We are continually working to maintain that trust through robust privacy and security practices. If you have any questions or feedback about this Privacy Policy, please reach out to us. Thank you for using Featurely and enabling us to help you with synthetic user testing in a privacy-conscious way!